HollyElmore.com is a collage of Holly’s eclectic professional endeavors along with available contracted services. Passionate and driven, Holly founded Elemental Impact (Ei), a prominent national non-profit dedicated to corporate sustainability, in 2010 as the home for the Zero Waste Zones (ZWZ).
Launched by the Green Foodservice Alliance, an affiliate of the Georgia Restaurant Association founded by Holly in 2008, the ZWZ were the nation’s forerunner for the commercial collection of food waste for composting. In 2012, the National Restaurant Association purchased the ZWZ. Through the Sustainable Food Court Initiative Pilots, Ei focused on important work within the Product Stewardship, Recycling Refinement, and Water Use | Toxicity Platforms.
In June 2017, Ei announced the Era of Recycling Refinement was Mission Accomplished and entered the Era of Regeneration. Current focus areas include Nature Prevails, Soil Health | Regenerative Agriculture, and Water Use | Toxicity.
The Regeneration in ACTION Magazine article, From Organic Certification to Regenerative Agriculture to Rewilding Landscapes: an evolution towards soil integrity, published to explain and substantiate the importance of Ei’s rewilding urban landscapes work within the Nature Prevails focus area.
Recycling Refinement expertise is available through HEC Consulting detailed on the At Your Service page.
The following is a synopsis of Holly’s professional acumen:
A Business Person:
First and foremost, Holly is an astute business person. Holly started her professional life at Arthur Andersen as a CPA | auditor and segued to Controller for Trammell Crow Company Southeastern Division. After nearly seven years as a corporate steward, Holly created Executive Catering & Events, a prominent corporate catering company. Over the next fifteen years, Holly operated Executive Catering along with two successful restaurants in the Atlanta market. Holly served on the Atlanta Restaurant Council Founding Board, which years later evolved into the Georgia Restaurant Association.
When crafting pilots and program templates, Holly ensures the foundation makes “good business sense” for the participants, the value chain, the community-at-large and the environment. Holly’s staunch foodservice-industry expertise coupled with her corporate-accounting | -finance experience are an equation for success.
Beyond her strong oracle experience detailed on the Ei Speaking Engagements page, Holly is the author of the prominent Ei on-line magazines – The IMPACT and Zero Waste in ACTION – along with the cousin blog Sustainability of the Spirit. In addition, Holly wrote the Ei website content.
Complementing her oracle and written communication, Holly is a storyteller who grounds important project | business documentation with her photography skills. Over 200 Ei FB Albums support the Ei on-line magazine articles and document the important work in a time-stamped fashion. Holly’s nature & urban photography is organized in a series of galleries at HollyElmoreImages.com.
One of Holly’s talents is “seeing” interconnections within creative chaos necessary for the structure to ground into tangible action. Using her profound communication skills, Holly is a master at simplifying complicated scenarios into manageable segments with associated detailed, chronological tasks.
Exemplifying Holly’s entrepreneurial spirit, Ei;s important work flows within the following mantra:
Ei is a creator, an incubator.
Ei determines what could be done that is not being done and gets it done.
Ei brings the possible out of impossible.
Ei identifies pioneers and creates heroes.
Although Ei is her primary professional focus, Holly is available for contract work. The @ Your Service page gives details.